Showing posts with label ASG. Show all posts
Showing posts with label ASG. Show all posts

Thursday, August 6, 2015

ASG Conference 2015 San Diego review

ASG Conference - What a Weekend!

I wore this outfit in the Saturday Fashion Show

My booth!
I recently returned from the American Sewing Guild Conference in sun-drenched San Diego. It was a busy few days, filled with workshops, lectures and fashion. Some of my favorite things had nothing to do with vintage, and that's partly why I go to this type of event -- to mix and mingle with craftspeople who have found their own niche. It's great to share our experiences and learn from each other!


Southern Belle, Simplicity #1061 poster and Tia on display.
Andrea hand painted the flowers on her jumpsuit
I met so many great people!


At the fashion show, Andrea Schewe pulled me aside and said "Is your name Lauren?" (An easy mistake, right?) She was looking for someone her sister asked her to meet. So it turns out I wasn't the right "Lauren" but we discovered our common thread as Simplicity designers, and she is such an easy lady to like!

Here I am with Andrea, costume pattern designer extraordinaire at Simplicity. I learned she has been working for them for 30 years!  Recall those Titanic dresses that we all fell in love with? Yup, she's the one.  I still have my pattern too! Follow Andrea's blog here: http://www.andreaschewedesign.com/blog


You need to know about Bobbi Bullard. She is an embroidery designer and now she has a new way to teach kids (or anyone) to sew. She has started the Kids Sewing Studio, offering sewing classes for every age and ability, but what caught my eye was this idea of making a complete sewing class in a box! She has projects for the absolute beginner and for those with basic skills and they are so reasonably priced at $30. This is a great way to get started!

Bobbi Bullard and her friendly helpers.

No more excuses!

My next-door booth neighbors are talented bead jewelry designers from the San Diego Bead Society. It was so fun to exchange ideas and get to know them.They became one of our best customers, and hear this -- they don't even sew! I told them about the Simplicity 1061 sew along and they promised to join in.


Check out these amazing necklaces made by some of the members:

This award-winning bead necklace takes "statement" to a new level!

This necklace was made from vintage buttons


Meeting Diana Cavagnaro (dianacavagnaro.com) was amazing. She creates one-of-a-kind custom chic hats -- worn at the Kentucky Derby and by many celebrities. She also teaches millinery (hat making), has written many articles about her craft, and volunteered for years with the American Cancer Society. In fact, she was responsible for creating and donating more than 2,000 hats to cancer patients. I loved seeing her gorgeous creations and learning a little about the life of a hat-designer to the stars, and so much more! 

A few of Diana's millinery videos.
Diana and her talented staff!


I also met another designer I now admire. Julianne Bramson was one of the founders of the vintage reproduction line "Decades of Fashion." To start that line of patterns she said she bought about $10,000 in vintage patterns! She is now co-owner of Fashion in Harmony following her love for the 1930's bias cut in a modern way. This accomplished lady specializes in everything bias cut! In fact, she co-authored a book Bias Cut Blueprints that takes you from picking the right fabric, teaching a fun-to-sew method of bias cut clothing and customizing your piece, and, maybe most important, getting a great fit.
Julianne Bramson, from Fashion in Harmony
We spent a lot of time chatting and ended up trading patterns. It's so fun to meet someone who really loves what she does and is sharing her expertise with the rest of us. If you love the look of bias cut,  I recommend you check out her website and her book!

 It was a very very busy few weeks leading up to this event and the three days I was in San Diego flew by, but I had a great time and met some fabulous people. Thanks to all of you for being some of the highlights my weekend!

Until we meet again have a great sewing, designing or beading day!

Laura

Thursday, October 6, 2011

ASG Conference Adventures 2011



In August, Tricia and I loaded up the car with all our vendor materials, products, and gear to travel the 2 days it takes to get to Los Angeles for the American Sewing Guild Conference, which was August 18-21. In planning the trip, I had family we could stay with, along the way and also 20 miles from downtown LA. We debated about taking a GPS with us, but decided against it. We had cell phones, Google maps printed, and family to advise us. Tricia warned me that she 1)didn't drive fast 2)needed to stop frequently and 3)had to eat meals with regularity. With 4 days of travel and 4 days of conference, it meant a lot of together time...Tricia and I thought: the two of us would either hate each other or become great friends after it's all done!

The first day was fantastic, stopping along the way to stretch, eat, and share in the driving. The California border patrol let me keep my tangerines. He'd been at his job for a long time, and could tell that mine were Californian. I was bringing them back home and tomorrow's lunch was spared.

We got into our first destination fairly late, but my brother and his wife were ready with a wonderful salad and pasta dinner. Our main question was about traffic. He suggested that tomorrow traffic would be light at 9-10am, but in the LA area, he said that he'd never known a good time to travel. The next day, and for every day after, we found that no truer words had been spoken.

Sadly, with both Google AND Mapquest maps AND cell phones, we were still not sufficiently prepared for the traffic and tangle of roads that lay ahead of us (though if you have to choose one, pick Google!). Because traffic was at a crawl coming in, we decided at the last minute to take a detour into downtown to find out how to get to our conference hotel, the Westin Bonaventure. We eventually got there, but for the next several days couldn't seem to find our way to the hotel the same way twice.

Tricia became the Official Driver in LA, and did a very fine job of it. I remained in the "navigator" seat because there was always something I had to do/prepare for on the way to the conference. She did all the errands too. She'd get to the booth and say "I took risks with your car today!" That's good to know.

Many times she had to find the parking garage on her own also. It helps to take scrupulous notes: elevator 1, level 4, row E. After one long day, I thought I couldn't walk one more step. We got to the space where our car should be, but it wasn't there. In LA, a stolen car is not an unlikely event, but I was too tired to care. I sat down on the curb while Tricia and the parking attendant raced madly up and down, back and forth trying to find the car. Then in my slumber the thought came to me - use the lock button on the fob! The car made a faint beep. Hey, everyone! Listen! Beep again. We followed the sound up-up-up until at last we found it! There is was, level 4, row E. How can that be? It appears that level 4 is more than one level and row E is more than just one row! Well why didn't I think of that!

With Tricia at the wheel every day, she was quickly reverting back to the driving skills she'd acquired while living in Florida, dodging cars and quick lane changes. What was happening to the girl who didn't drive fast?? She proved equal to the task. She soon knew her way around well enough to ask Google for alternate routes to our destination because one day we almost didn't make it to the show on time. 2 hours to drive 20 miles? I wondered, wouldn't that be the same speed as taking a horse and buggy?

Leaving the conference was equally adventurous. Getting onto the freeway was tedious, but most especially on Friday night. It looked like the whole world was lined up in 4 lanes for miles on end to get to Hollywood. What could be so exciting in Hollywood that people would be willing to drive 5 mph on the freeway to get there?? Thankfully, we were headed away from Hollywood and managed to make a quick exit. That was the first time we made good speed along I-5. I think all the cars that would have been crowding us were now desperately heading for Hollywood!

The conference was a lot of fun for us. The first night everyone is anxious to find new products and see who the new vendors are. There was quite a ruckus at our booth. There were comments like "Why haven't I seen you before?" "Will you be at Puyallup?" "I've read about you in ....magazine!" "Will you come talk to our ASG group?" "Your patterns should be in.....store." "That looks like something from I love Lucy!" in talking about the Phantom pattern. It was the number one best selling pattern.

I made a few friends and professional connection too. I put my dress, Epiphany, in the fashion show, which I myself could not wear. ASG producers asked a wonderful woman, Claire Kopp to model for me. We met later the next day and I found out that she is a developmental psychologist (phd) who just recently decided to take up sewing again after many years without it. I talked with Tami Bayer of the "Fisk-a-teers," a sewing group sponsored by Fiskars, the Scissor manufacturer. They've invited me to do a podcast in Jan or Feb of next year. I met Anne St. Clair, (that's my maiden name and we wondered a moment if we could be related?) the owner of Needle Nook Fabrics in Wichita, KS, who will now be using my Learn to Sew pattern series to teach sewing. We made good friends with Gene Barker, our "next door" vendor neighbor. He was fascinating to talk to, having an interest in and experience with historic clothing, theater, and sewing. He had set up a static display to share his antique corset and girdle collection with all of us. Unlike at the museum, we could touch!

After the conference, we spent one last day at the Huntington Museum. There we could enjoy the "Blue Boy" and "Pinkie" in full size, and contemplate our exit from that maze of hustle and bustle. We decided to make the ultimate sacrifice: sleep. We would get up at 4am and be in the car by 5. You know what we discovered? Not only were Tricia and I the best of friends (we shared many a good laugh over all this adventure!), this IS the best time to travel through LA!

Do you know of an event that you'd like to see us attend? Please send us a message!