As a way of rating popularity, I looked up the words "Morse Sewing Machine" in the google key word tool. There were only 2900 monthly searches as compared to 368,000 searches for "Singer Sewing Machine". Though it's not a true comparison of popularity- modern sewing machines still use the name of Singer, and Morse is no more- it saddens me to see such a fine machine lost in obscurity.
I wonder about the history. How did this happen? Did they advertise to the right crowd? Was the machine too expensive? Made in Japan- were people hanging on to WWII prejudice? Was the quality in question? Was it bought out by some larger company and then shut down? In those days, purchases were not made lightly, and products were meant to last. The Morse company went to the bother of qualifying for a Good Housekeeping seal of approval which meant something to the housewife. What more could someone do to get noticed by the public?
My mom came over not too long ago and again mentioned giving the Morse machine to my sister. Sorry mom, but she had her chance. Mr. Morse doesn't want to sit under her table waiting and waiting for a little love while my sister stitches away on her modern plastic model. Mr. Morse and I have a love affair with each other, and he belongs to me.
Thank you Ron Anderson of A1 Sewing Machine Specialists at www.a1sewingmachine.com
for providing a copy of this letter found inside of a manual telling us more about the origination of the Morse Sewing Machine: